1. Purposeful: They have a clear mission to serve clients and help them reach their goals.

Great advisers want to do great work for their clients. They stake their business on doing the right thing—and know that business success will follow.

2. Empathetic: They know they cannot effectively serve clients without genuinely relating to them.

To serve well, an adviser must assume a client’s perspective. Empathetic advisers put themselves in their clients’ shoes and work to understand what matters most to them.

3. Authentic: They reveal their true selves to clients.

Effective advisers elevate the connection with clients by revealing their own personal stories. A willingness to be transparent and vulnerable helps build client trust and encourages real communication.

4. Intellectually curious: They continue to search for the most robust solutions for clients.

Great advisers are on a continual path of professional improvement. They are lifelong learners, open to new ideas and committed to honing their technical knowledge and skills.

5. Personally inquisitive: They work hard to uncover what’s truly meaningful to their clients.

Engaged advisers also have mastered the personal side of advice. They ask probing questions to better understand their client’s views on money and life before creating a plan.

6. Quiet: They listen more than they talk.

Active listening encourages clients to reveal their deeper thoughts—and often, an adviser’s best answer is to ask a question that sparks creative analysis and self-discovery.

7. Passionate: Their unwavering desire to do well for others drives constant improvement.

A strong sense of conviction to do right by clients compels great advisers to continue honing their craft and ultimately enhance the value clients receive.

8. Entrepreneurial: They run their practice as a business and plan strategically for the future.

Advisers can better serve clients when they run successful firms. Just as they encourage financial responsibility in their clients, top advisers apply a high standard to managing their own enterprise.

9. Honest: They set realistic expectations about controllable actions and probable outcomes.

While the best advice may not be easy to hear, great advisers communicate essential truths about money and investing so that clients have realistic expectations about their wealth.

10. Disciplined: They don’t let market swings or media messages drive impulsive actions.

Effective advisers know the importance of preparing clients to navigate changing markets and apply discipline at crucial times, which can lead to a more enjoyable and promising financial journey.

Duncan R Glassey
Managing Director – WealthFlow
duncan.glassey@wealthflow.com

This article is distributed for educational purposes and should not be considered investment advice or an offer of any product for sale. This article contains the opinions of the author but not necessarily the Firm and does not represent a recommendation of any particular security, strategy or investment product. Information contained herein has been obtained from sources believed to be reliable but is not guaranteed. Past performance is not indicative of future results and no representation is made that the stated results will be replicated. Errors and omissions excepted.

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Mail correspondence to our Central Scotland Admin Hub: WealthFlow Group Limited, PO Box 14947, Grangemouth FK3 3AU.

Authorised and regulated by the Financial Conduct Authority

For your protection, unresolved complaints can be referred to the Financial Ombudsman Service.

To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk.

WealthFlow Group Ltd. Registered in Scotland No SC635011. Registered Office: 10 Charlotte Square, Edinburgh EH2 4DR.

Head Office & Consulting Rooms: 10 Charlotte Square, Edinburgh EH2 4DR.

Mail correspondence to our Central Scotland Admin Hub: WealthFlow Group Limited, PO Box 14947, Grangemouth FK3 3AU.

Authorised and regulated by the Financial Conduct Authority

For your protection, unresolved complaints can be referred to the Financial Ombudsman Service.

To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk.

WealthFlow Group Ltd. Registered in Scotland No SC635011. Registered Office: 10 Charlotte Square, Edinburgh EH2 4DR.