Modern society loves a ‘star rating’. Most know what to expect if they book a 5-star hotel stay for a business trip when compared to a 3-star bed-and-breakfast for a weekend away. The investment field is no different, with many institutions offering their own spin on star ratings and how to calculate them. Unlike the hotel industry, many of the rating systems that assess the funds used by investors are best ignored. In this short note, we investigate why.

A quick Google of a fund name will most likely return links to some of the major data providers out there such as Trustnet, Morningstar, and The Financial Times. On these pages one might find star ratings, or similar, implying the relative quality of a product. The screenshot below shows an example of a UK equity fund that is currently rated as ‘5 Crowns’ on Trustnet through a system calculated by Financial Express[1]. Note that this is not a recommendation of any kind!

Figure 1: ‘5 Crowns’ UK equity fund example rated by FE fundinfo.

Source: Trustnet (2021). https://www.trustnet.com/factsheets/o/k9k8/blackrock-uk-d-acc

The challenge with these types of ratings is that the focus is solely on recent, short-term performance as opposed to long-term, sensible structure. Without getting too granular, the Crown Ratings are derived using 3-year performance and volatility – how much the performance moves up and down – compared to a benchmark, such as the FTSE 100 Index. 3-years is not nearly enough time, nor the sole use of performance figures insightful enough, to properly test the efficacy of one’s strategy, or the ability of a manager to pick stocks or time markets – not that this is a game played by sensible, systematic investors! Reviewing a track record of 20-years would be statistically more prudent, however, to have benefited as an investor one would have had to identify the investment in advance.

“A crown is merely a hat that lets the rain in.”

Frederick the Great, Prussian King (1712-1786)

Structuring portfolios based on ratings that are derived with hindsight goggles is a dangerous game. Sadly, there are many investors out there that do pay attention to these ratings and are engaged in a repetitive cycle of buying-high and selling-low. As a demonstrative exercise, we looked at the ‘1 Crown’ and ‘5 Crown’ UK equity funds, whose ratings were last updated in January 2021. The 1 Crown funds that faired poorly during the years where the ratings were calculated, have materially outperformed the 5 Crown funds on average so far this year.

Figure 2: UK equity fund performance of 1 Crown and 5 Crowns funds

Source: Financial Express. Morningstar Direct © All rights reserved. *Annualised performed to 05/05/2021. Returns in GBP.

This goes to show that just because something has done well recently does not mean that it will continue to do so. As the famous investor Warren Buffet once said:

“In the business world, the rearview mirror is always clearer than the windshield.”

Our approach to investing accepts that markets work well and that beating them is extremely difficult without the benefit of hindsight. Therefore, your portfolio is structured to capture sensible market risks over time, through broad diversification across countries, sectors and companies whilst keeping costs as low as possible. The evidence suggests this is a 5-star solution.

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[1] Trustnet (2021) FE fundinfo Crown Ratings. https://www2.trustnet.com/learn/learnaboutinvesting/FE-Crown-Fund-Ratings.html

Duncan R Glassey
Managing Director – WealthFlow
duncan.glassey@wealthflow.com

This article is distributed for educational purposes and should not be considered investment advice or an offer of any product for sale. This article contains the opinions of the author but not necessarily the Firm and does not represent a recommendation of any particular security, strategy or investment product. Information contained herein has been obtained from sources believed to be reliable but is not guaranteed. Past performance is not indicative of future results and no representation is made that the stated results will be replicated. Errors and omissions excepted.

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WealthFlow Group Ltd. Registered in Scotland No SC635011. Registered Office: 10 Charlotte Square, Edinburgh EH2 4DR.

Head Office & Consulting Rooms: 10 Charlotte Square, Edinburgh EH2 4DR.

Mail correspondence to our Central Scotland Admin Hub: WealthFlow Group Limited, PO Box 14947, Grangemouth FK3 3AU.

WealthFlow Group Ltd is authorised and regulated by the Financial Conduct Authority.

The guidance/advice contained in this website is subject to the UK regulatory regime and is therefore restricted to consumers based in the UK.

For your protection, unresolved complaints can be referred to the Financial Ombudsman Service.

To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk.

WealthFlow Group Ltd. Registered in Scotland No SC635011. Registered Office: 10 Charlotte Square, Edinburgh EH2 4DR.